Movement Mortgage
Encouraging employees to opt in to help each other
Love Works is a benevolence fund available to any Movement employee who faces unexpected financial hardship.
Videos shared online and in company-wide meetings encourage employees to elect to have a small contribution withdrawn each paycheck. In 2022, employees contributed $720,000.
Culture phrase wall
Movement has a culture with some key, recurring language that pops up often in conversations, company meetings, and on our T-shirts.
“Love & value.”
“Fast to the fight.”
“So what? So that.”
All Movement employees know what those mean.
This wall in company headquarters immortalizes quintessential culture phrases, and it serves as a way to introduce them to new teammates.
$10,000 can make a big difference to a charity
Movement employees across the country nominate local non-profits for $10,000 GraceWorks grants. As many as 100 a year are awarded. It’s the creative team’s job to give examples of how these grants make an impact.
“The Honor Bowl” won a Silver Telly Award for Corporate Social Responsibility and a Bronze Telly Award for Short Form Documentary.
Going all out to make top salespeople feel appreciated
Movement’s top salespeople who qualify for Movement Mortgage President’s Club (MMPC) earn a free trip for two to a tropical resort. It’s the company’s chance to thank them, celebrate them, shower them with cool gift boxes, and convince them to never leave.
For the 2022 event in Cancun, the design team took inspiration from the festive papel picados seen throughout Mexico. This special graphic identity was used on the registration website and gift boxes before the event and to completely rebrand a resort for the event itself.
The video team filmed it all and shared a recap video on the last night that also served to instill FOMO in those who didn’t sell enough to qualify.
Financial literacy can be fun.
Just ask Dracula.
One way Movement’s social media content helps the company’s loan officers is by providing them with videos and visuals they can post to the realtors and homebuyers who follow them on social media. The goal is to add value with educational information – but in a way that entices people to watch.
Here are two videos from a campaign we posted leading up to Halloween.
Gold Telly Award winner, Instructional Social Video Series.
Tangible proof Movement is making an impact
You’ve heard of “impact investing”? Movement is an “impact lender.” They give away over 40% of their profits. As a private company, Movement doesn't have to create an annual report. Instead, they share a printed “Impact Report” and matching video.
Don’t make an ad, make a TikTok
Movement Mortgage acts “native” on Instagram Reels, TikTok, and YouTube Shorts.
A modular approach for faster site builds
The digital design team created a library of bold, on-brand components to make it easy to add onto existing sites and create new ones.
Check these out:
movement.com/careers/sales
movement.com/about/impact-lending
And see more design samples on Movement's Dribble page.
Amazing principals create amazing schools
Most of the money that Movement Mortgage gives to the Movement Foundation goes to expand a network of charter schools in underserved communities. This series invites Movement employees and Movement’s realtor partners get to know the principals who are leading their respective schools to provide an excellent education.
The longest piece of content I’ve ever creative-directed
In early October of my first year at Movement, someone said, “You know the Creative Director is responsible for the live-streamed holiday variety show, right?” I didn’t know.
But we hired a production team and set designers and live-streamed a 50-minute holiday variety show via Facebook Live. There was a studio audience of about 100. We alternated between live and pre-recorded segments. We had a performance by a HBCU marching band, an unscripted game show, a Hallmark movie spoof, live music, and a mini-documentary of a non-profit that received a grant from Movement.
In 2022, we live-streamed a 30-minute show that was all pre-recorded. (Which was less nerve-wracking but still a ton of work.)
Memes While U Wait
Whenever someone involved in our social content spotted a trending sound or meme, they would post it on the “Social Strike Force” Slack channel. Creatives would throw out some ideas, pick one, and make it. A fast-moving compliance team would allow us to post something after lunch that we started bandying about that morning.
Social stickers to keep our salespeople on brand
Movement’s loan officers are their frontline salespeople. Among the many tools we provided them to create their own social posts was a collection of GIFs that we would regularly refresh. See the whole collection on Giphy.com