Wells Fargo
“My other team is Mexico”
When the U.S. Men’s National Team didn’t make it to the World Cup, we saw a unique opportunity to promote Wells Fargo’s sponsorship of the Mexican National Team.
To say we “sparked conversation” might make your eyes roll, but we definitely sparked conversation.
Pundits, players, and fans weighed in. Major media outlets covered the debate, and most credited Wells Fargo for bringing it up.
Established 1854.
Re-established 2018.
In 2018, Wells Fargo recommitted to their long-held values of trust and putting the customer first – the things that made them a great company. We created commercials that showed the link between modern-day bank offerings and true stories from their history.
A friendly reminder from your scandal-ridden bank
After Wells Fargo’s fake accounts scandal, they needed to get out the message that they were working to make banking better for their customers in small but helpful ways.
Why is this trucker picking up rocks?
A spot in the first campaign BBDO San Francisco created for Wells Fargo.
#WhyIWork
As a companion piece to the campaign’s videos, we asked six Instagram influencers to post photos with captions explaining why they work and then to post portraits of four people they knew and include in the caption why they each work.
24 photos and captions were posted first on Instagram, then shared on Facebook and Twitter.